Have you thought about the long-term implications of a safety or security threat involving your students, staff, or buildings on your school’s brand? We’ve all learned that perception is reality, and the impact on your brand is significant, regardless of whether the threat is real or a hoax.
SOCIAL MEDIA THREAT ALERT SERVICE TO ACCELERATE SALES AND PRODUCT DEVELOPMENT
Rodney King may have introduced digital media to the public safety equation, but social media has amplified the effects. Learn how to use social media threat alerts to protect police and public safety officers from calls for violence against police.
It's time for all of us to step up. In this post, I provide a few details on what we're doing, but here is what I would like you to do:
- If you don't yet have a social media threat alert service - get one! Make sure it has a comprehensive library deeply focused on the language of harm (we do!).
- If you are a client, activate your Local+TM service! Call us - we will help!
- Don't forget to check the Sentinel SearchTM Library to make sure you have the right Topics turned on. See below for more details.
Topics: Public Safety
YOU NEED TO READ THIS REPORT!
I highly recommend that all education leaders and those responsible for campus safety and security at educational institutions (whether at the K12 or post-secondary level) read this report issued this month by the Massachusetts Board of Higher Education.
Topics: Campus Safety
The promise of instant fame by broadcasting inflammatory social media content brings very real, devastating consequences. It takes little time to organize and publicize the filming of a fight video. School grounds or school sponsored activities (such as athletic or social events) are common locations for filming because they guarantee a large gathering of interested parties that can assemble quickly. The quickest path to publicize a video with the greatest exposure – publicly available social media.
Social Sentinel developed a 4 Tip Strategy to be alerted to the 4W’s (Who, What, When and Where) of fight videos and related violent events being coordinated on social media :
- Fight videos often are planned on social media
- The people coordinating and filming videos are known in advance
- Things can move quickly!
- Stem coordinated violence through community transparency and education campaigns
I am encouraging everyone who serves in the safety and security field to read this article from Campus Safety Magazine. It doesn’t matter if you don’t work on a university or college campus, the message resonates across all industries: DO NOT let politics or personal grudges get in the way of adopting a cohesive, multi-disciplinary approach to threat assessment.
Congratulations to the Social Sentinel Client Success team for winning the Bronze Stevie Award for Customer Service Department of the Year!
Helping our customers leverage the impact of threat alerts is paramount to their ability to uncover threatening posts and save lives.
I believe that the strongest social media threat assessment tools are highly curated, consistently updated and constantly expanding, which is why we regularly work with security experts and safety-focused organizations to keep the keywords, phrases and algorithms catalogued in the Sentinel Search Library ahead of the curve.
When I was just out of the police academy I had a mentor who told me that to be effective in policing a community I had to go where the people are. I had to get out of my police car and talk to people; to listen to their concerns, fears, and needs. Years later I had an education professor who said to me, "Gary, to be a good teacher you have to meet your students where they are. You have to listen to know when they're most ready to learn."
I remember the day I realized that social media would transform the way we communicate with each other – and the impact that it would have on public safety.