Social Sentinel Blog

Your School's Brand Through a Safety Lens

Posted by Dr. Gary J. Margolis on Sep 26, 2017 5:33:13 PM

Have you thought about the long-term implications of a safety or security threat involving your students, staff, or buildings on your school’s brand? We’ve all learned that perception is reality, and the impact on your brand is significant, regardless of whether the threat is real or a hoax.

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Topics: Campus Safety, alerts to threats, school safety

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